5 Major Steps of New Product Design Process

Product design is one of the most critical work for a new product development. It directly or indirectly affect customer’s satisfication and marketing acceptance. This process is also a key successful elements for investors to transfer their idea into profitable business. Therefore we would like to share some useful experience on the major steps as below

Industrial Design

1.       Idea & concept generation:

Product idea means how a product functions and what problem the problem would solve. Before a product idea is created, you should deeply identify the end users’ problem that how they will want the product to be. For example, GPS locator, auto diagnostic scanners, car recorders… these products existed from original demands of problem solving. However for a startup or small companies, they should find some unique, integrated, and valuable product concept that will definitely win marketability in future.

2.      Feasibility Study:

Whatever how perfect your product idea might be, there is always a necessary to verify your product concept and market acceptance. That is also being said, you have to check if your product is achievable, and if your product acceptable by the users. There are lots of different way to test them, however the easiest way is to make some engineering building(prototypes), and show these samples to your customers first, instead of manufacturing it without customer testing. Most of time, some of product concept can be smoothly moved forwarded to market. But if you don’t perform a feasibility study, it’s also easy to fail.

3.      CAD Design:

Once you finalize your product concept by validation, you should make detail CAD design to make everything clear. A CAD design also stands for mechanical design in structural. You must prepare 3D model and 2D drawing that will define product structure, material, color, tolerance, and other manufacturing properties. CAD files are also an original material that will be used to communicate with any one who might involved in the products, like product designer, manufacturers, investors, QC, and buyers.


4.      Pilot Runs and Testing:

After CAD design and prototyping are completed, it’s time to prepare some pilot runs that tests the manufacturing system, as well marketing. It will greatly reduce or avoid unnecessary modification when mass production. In this way, you will save time and cost for your project. Otherwise you might take high risk on your products. During the pilot run process, you must record all of product imperfections, defects, and potential failure risks that existed or would happen in future. A successful pilot runs will solve 90% product issues before mass production. Needless to say, how important it will be.


5. Mass Production:

If everything is finalized and ready to manufacture your products in large scale. You should plan for a mass production. Normally a production leader will organize workers, material, facility, tools to kick off a pre-ordered production. A mass production is a serious work, it should always produce quality product with low cost and most efficient way.


How to find a good product development company?

In today’s competitive market, it’s necessary to develop unique and valuable products. It will benefit for both consumer and business runner. However it’s not easy to find a suitable product design and development company. As we know, in European and US countries, there are lots of product design company, but few of them has one stop product development and manufacturing capabilities. Then more and more people think of finding their product development partners in Asian countries, like China, India, Vietnam, Thailand, etc. Here we would like to share some experience how to find a good product design and development company.

Find potential product design and manufacturing company on internet or industry fair

There are lots of different level of product development companies all round the worlds. You can find it locally or outside your countries. For most of people, finding a partner on internet is a quick and efficient way. Normally you might search by Google, Yahoo, or Alibaba…certainly we can also find some product development companies from industry fair. And just talk with them face-to-face. And collect some contract information from them.


Get a supplier questionnaire and visit them in person.

When you got contract information from your potential partners. You can have a business questionnaire to know more about them, like business history, number of employee, reference customers, capabilities, etc. perhaps some of them will provide real information, however some of them might not be. So it’s time for your to recognize their identities. And try to avoid to work with any brokers or trading companies. You can verify those questionnaire by many means, but visiting few of them will be most reliable solution.


Verify their capabilities.

At very beginning of a project consultation, many companies declared they would do better than other competitors because they wanted to get the business. Therefore you need to verify their real capabilities. When you visit a potential product development partner, you should deeply talked to their product design engineers and check out if they have rich experience or reference cases that prove their experience and process are reliable, for a standard product design and development company, they must have strong team in mechanical and electronic design and manufacturing, as it’s very essential technology to develop a new product.


Have a formal contract with them

After your reviewed all of the potential partners. You should have choosed one of them to start your project, but we will strongly recommend you to have a business contract with your supplier. And get clear definition on your project information, price, lead-time, and payment terms. So you will have a written document to follow, otherwise you might get trouble when you cooperate with your product development companies.


All in one words, you should consider everything clearly and get your project moved forward step by step. Once you still have some problem on a project development, you are welcome to contact us for help.